NNIW 100 Interviews: Elizabeth George Jacob

Many parents believe they are providing the best care for their children, but some inadvertently choose diets that lead to outliers in terms of weight and nutrition. These diets might consist of costly or processed foods, which don't align with what is genuinely healthy. A proper diet should include all essential nutrients in the right balance for growth and development. Often, children receive excess energy and protein but lack essential micronutrients, vitamins, and minerals. This is largely due to a lack of effective social and behavioral communication about nutrition. Parents often receive information from unreliable sources leading to malnutrition. Nutrition gaps are also common during complementary feeding for various reasons, such as incorrect frequency, quantity, texture, taste, variety, and a lack of active and responsive feeding.