Social Media: The Weapon in the Armory

In recent years, health communication via social media has increased due to the ever-growing number of technology users globally. Social media use in public health education reduces the barriers that affect access to healthcare resources and support. Despite this great advantage, social media also poses challenges such as misinformation on various health topics and lack of a standard verification system for those sharing health messages. As public health promotion becomes more deeply rooted in Internet-based programming, health educators are tasked to become more competent in social media messaging that factors both online and offline consumer health experiences.